Global Leaders in Automated Solutions

Signifi Solutions is at the forefront of the automated retail industry providing innovative solutions to create exceptional customer experiences, expand brand presence, and increase revenues.

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About Signifi

Signifi Solutions is a global innovator and industry leader in delivering end-to-end Automated Retail & Loss Prevention, IT Asset Management and Smart Vending Solutions. Signifi designs and engineers robotic-based dispensing solutions, all built on its enterprise level software platform. Signifi’s full hardware and cloud software suite can be customized for a wide range of end markets and use cases for enterprises.

Founded in 2005, Signifi is headquartered in Toronto, Canada, with service locations across North America and Europe. The company’s strength in both hardware engineering and software development enables it to design innovative solutions for some of the world's largest Fortune 500 companies. Steeped in innovation and strong in marketplace collaboration, the company is poised for success. 


Our Leadership Team

Committed to your Success

We approach every challenge holistically. With best-in-class robotic technology, deep software expertise and a strong retail understanding, our goal is to transform your business and build your brand. When you combine our strengths with our passion for Automated Retail, you will find in us a great partner that is committed to your success.


Shamira Jaffer


Shamira inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive as a successful innovator as seen in the strength of the profitable organizations she has built through the years. As the CEO of Signifi, she has built a team that is pushing the boundaries of Automated Retail .. taking retail technology to the future with her visionary view of the use of robotics and automation.

David Dickson-1

David Dickson


His background of performance management spans 14 years with industry titans such as Coca-Cola, McDonald’s and Pepsi and produced an in-depth understanding of corporate, retail and B2B environments. From empirical analysis through insightful strategy and smart implementation to revenue building and cost management, David’s influence and leadership make an integral impact on Signifi’s success.

Jamie McDowell

Jamie McDowell


Jamie brings over 20 years of marketing expertise to Signifi. He has worked for various marketing and financial services organizations, including Scotiabank, CIBC and ING, to develop Marketing Strategies, Business Development, Digital Marketing and Growth Strategies. He was co-owner of Vogel Design, developing Marketing and Communication programs for Rogers, P&G, Interac, Indigo, MasterCard, Campbell's, and many more.


Razvan Anghelidi
Director of IT

Razvan’s IT career spans two decades and two continents.
Upon completing his BSc in Romania, he undertook progressively challenging assignments in software development, systems programming and network administration. After moving to Canada, he led a team of internal and outsourced QA specialists at a system integrator and software development company. Razvan has been a significant force with Signifi working closely with the Sales and Development teams as a Business Analyst, then leading the software QA team, and now supervises the QA, deployment and customer service teams.


Joey Fleming

VP, Product Development

Joey's career started building complex call centres and digital signage solutions. As a key partner at Signifi, Joey manages the team that designs and builds Signifi’s enterprise platform. His deep understanding of software architecture, hardware integrations, enterprise solutions and low-level software allows Signifi to innovate and create solutions that keep Signifi’s software solutions at the forefront of the industry.


Michael Harrison
VP, Strategic Accounts

Michael Harrison is Vice President of Strategic Accounts at Signifi Solutions Inc. Offering a diverse IT background along with multiple Industry leading certifications such as MCSA, CompTIA A+, Six Sigma Green Belt, PMP and 18 years of hands-on corporate IT experience. These credentials, accompanied by a professional military-backed work ethic, strong attention to detail, and an ability to produce top-quality results in deadline-driven environments, help support Signifi clients in implementing automation solutions that can transform areas of their business.


Ian Steinberg
VP Strategy and Sales

Ian has been a pioneer for over 20 years in incubating and deploying disruptive technology solutions to transform industries and capture emerging growth opportunities. He is recognized by clients, partners and C-level executives as a trusted advisor who thinks outside the box, inspires people and brings a unique and energetic perspective to the market. With commercialization, operational and innovation experience across all aspects of the business cycle from IBM to Start-ups, Ian brings a unique understanding of the way business, technology and industry are best joined to enact change and deliver accelerated results. As the Chief Growth Officer, Ian’s leadership is integral to executing and sustaining Signifi’s hypergrowth strategy on a global basis.



We believe in the future of Automated Retail. We invest in cool innovation to create emotional engagement and maximize your sales



There is always a better way to empower our retailers and brand partners through technology. It’s our job to innovate and re-invent retail.



There is always a better way to empower our retailers and brand partners through technology. It’s our job to innovate and re-invent retail.



Our management, staff, and customers are diverse. The combined knowledge and views from these cross-cultural backgrounds inspire us to be creative.

Recapping NRF 2023: 3 big ideas, 3 insights & 3 challenges for retail

Signifi -  
20 January 2023
It was a high-pressure time for retail as attendees gathered at the National Retail Federation’s annual conference in New York earlier this month: Fresh from the crisis phase of a ...

Five ways automation will reshape the stores of the (near) future

Signifi -  
14 January 2023
Automation has already changed the way logistics and manufacturing work, and it’s coming for retail next — not just e-commerce, but the brick-and-mortar stores, too.  And that’s ...

3 Reasons Why Automated Retail Isn't Just Convenient, It's A ...

Signifi -  
15 December 2022
By providing a convenient and efficient way to make purchases, and by enhancing the customer experience, automated retail kiosks and smart lockers are helping businesses to ...
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