signifi automated retail kiosk team

Our Team

Shamira Jaffer

 Founder & President

Shamira is a spirited entrepreneur. An early champion of self-serve retail, she has been a leader and innovator in the kiosk industry for over a decade. Shamira inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive as a successful innovator that can be seen in the strength of the organizations she has built through the years.

Phone: 1-877-744-6434

David Dickson

 SVP, Finance and Project Management

Sound, successful and sustainable business partnerships are rooted in the key principles that David brings to bear at Signifi. Along with a healthy dose of passion and perseverance, these fundamentals drive him to formulate win-win solutions as a financial and project management leader. His background of performance management within dynamic, competitive organizations spans 14 years with such industry titans as Coca-Cola, McDonald’s and Pepsi and produced an in-depth understanding of corporate, retail and B2B environments. From market research and empirical analysis through insightful strategy and smart implementation to revenue building and cost management, David’s influence and leadership make an integral impact on Signifi's success.

Phone: 1-877-744-6434


 VP, Sales – North America 

Alan has worked for over 20-years selling products and brands that consumers love through great retail partners across North America. He spent his first 15-years in the consumer packaged goods industry in Canada and the USA representing category leading products from Duracell®, Gillette®, and Procter & Gamble®, helping to launch many new successful items and merchandising solutions delivering growth and profits for his partners. He then worked in the Club channel internationally developing and selling private label/controlled-brand items across various regions. Finally, he worked to launch the Redbox® brand of automated retail kiosk in Canada – building key strategic relationships with retailers and in securing national placement of Redbox Canada kiosks. Alan is responsible for sales across North America.

Phone: 425-765-1247

Gino Tomaro

VP, Strategic Sales

Gino has 17 years of experience in retail and a degree in architectural technology. His unique background allows him to bring insight to conceive the best possible solutions for customers. His strength ensures that every Spot Shop seamlessly integrates within the clients retail environment, making the products stand out while creating customer intrigue.

Phone: 416-722-2260

Linda Martin

VP, Marketing

Linda has over 20 year experience in CPG marketing leading a diverse group of brands for Fortune 500 companies. She has taught Global Marketing at the MBA level at Laurier University and currently heads up the Global Institute of Marketing Professionals in Canada. In her role at Signifi, Linda is responsibility for stewardship of the Signifi brand, client acquisition as well as overall strategy development for the company.

Phone: 416-418-0942

Razvan Anghelidi

Director of Technology

Razvan's IT career spans two decades and two continents. Upon completing his BSc in Romania, he undertook progressively challenging assignments in software development, systems programming and network administration. After moving to Canada, he led a team of internal and outsourced QA specialists at a system integrator and software development company. Razvan has been a significant force with Signifi working closely with the Sales and Development teams as a Business Analyst, then lead the software QA team, and now supervises the QA, deployment and customer service teams.

Phone: 1-877-744-6434

Joey Fleming

Director, Software Development

Joey Fleming manages end to end software development. Has been in the industry for 10 years and developed call center systems for larger pizza companies as well as complex digital signage and point of sale systems.
Joey has deep understanding of low level software, hardware as well as enterprise solutions.

Phone: 1-877-744-6434

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