signifi automated retail kiosk team

Our Team

Shamira Jaffer

 Founder & President

Shamira is a spirited entrepreneur. An early champion of self-serve retail, she has been a leader and innovator in the kiosk industry for over a decade. Shamira inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive as a successful innovator that can be seen in the strength of the organizations she has built through the years.

E-mail: sjaffer@signifi.com
Phone: 1-877-744-6434

David Dickson

 SVP, Finance and Project Management

Sound, successful and sustainable business partnerships are rooted in the key principles that David brings to bear at Signifi. Along with a healthy dose of passion and perseverance, these fundamentals drive him to formulate win-win solutions as a financial and project management leader. His background of performance management within dynamic, competitive organizations spans 14 years with such industry titans as Coca-Cola, McDonald’s and Pepsi and produced an in-depth understanding of corporate, retail and B2B environments. From market research and empirical analysis through insightful strategy and smart implementation to revenue building and cost management, David’s influence and leadership make an integral impact on Signifi's success.

E-mail: ddickson@signifi.com
Phone: 1-877-744-6434

Sandy Nay

 VP, Client Solutions 

Sandy began her career in the consumer package goods industry in Canada. While her career has been exclusively in the consumer package goods industry, she developed her knowledge of the US market place by leading large multi-channel retail customer teams in addition to building key strategic relationships with the major mass, club, dollar, DIY , grocery, electronic , auto US retailers. Her international experience in managing M&M Mars Walmart International Sales Teams will add tremendous value in understanding how to go to market within countries such as UK, Germany, Japan, Mexico to support Signifi Solutions Inc. global reach.

E-mail: snay@signifi.com
Phone: 647-385-3585

Gino Tomaro

Strategic Sales

Gino has 17 years retail experience as an owner and operator of several successful clothing stores.
Gino believes his degree in architectural technology gives him value-added insight in combining logistics with aesthetics to conceive of the best possible solutions for Automated Retail clients.

One of Gino’s roles is to ensure every Spot Shop seamlessly integrates within our clients retail
or commercial environment, while still standing out and creating customer intrigue.

E-mail: gtomaro@signifi.com
Phone: 416-722-2260

Linda Martin

VP, Marketing

Linda has over 20 year experience in CPG marketing leading a diverse group of brands for Fortune 500 companies. She has taught Global Marketing at the MBA level at Laurier University and currently heads up the Global Institute of Marketing Professionals in Canada. In her role at Signifi, Linda is responsibility for stewardship of the Signifi brand, client acquisition as well as overall strategy development for the company.

E-mail: lmartin@signifi.com
Phone: 416-418-0942

Razvan Anghelidi

Director, Software Development

Razvan’s IT career spans two decades and two continents. Upon completing his BSc in Romania, he undertook progressively challenging assignments in software development, systems programming and network administration. After moving to Canada, he led a team of internal and outsourced QA specialists at a system integrator and software development company. Razvan has been a significant force with Signifi working closely with the Sales and Development teams as a Business Analyst.

E-mail: ranghelidi@signifi.com
Phone: 1-877-744-6434

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