Global Leaders in Automated Solutions

Signifi Solutions is at the forefront of the automated retail industry providing innovative solutions to create exceptional customer experiences, expand brand presence, and increase revenues.

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About Signifi

Signifi Solutions is a leader in delivering smart vending, self-serve kiosks and automated retail solutions on a global scale. Founded in 2005, we are proud to be recognized as a leader in the industry. We design, engineer and develop robotic based dispensing kiosks, smart lockers and loss prevention hardware that can be customized for any application. We are steeped in continuous innovation and marketplace collaboration to bring you the most innovative products on the market today.

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Our Leadership Team

Committed to your Success

We approach every challenge holistically. With best-in-class robotic technology, deep software expertise and a strong retail understanding, our goal is to transform your business and build your brand. When you combine our strengths with our passion for Automated Retail, you will find in us a great partner that is committed to your success.

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Shamira Jaffer
CEO

Shamira inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive as a successful innovator as seen in the strength of the profitable organizations she has built through the years. As the CEO of Signifi, she has built a team that is pushing the boundaries of Automated Retail .. taking retail technology to the future with her visionary view of the use of robotics and automation.

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David Dickson
CFO

His background of performance management spans 14 years with industry titans such as Coca-Cola, McDonald’s and Pepsi and produced an in-depth understanding of corporate, retail and B2B environments. From empirical analysis through insightful strategy and smart implementation to revenue building and cost management, David’s influence and leadership make an integral impact on Signifi’s success.

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Jamie McDowell

CMO

Jamie brings over 15 years of marketing expertise to Signifi. He has worked for various marketing and financial services organizations, including Scotiabank, CIBC and ING, to develop Marketing Strategies, Business Development, Digital Marketing and Growth Strategies. He was co-owner of Vogel Design, developing Marketing and Communication programs for Rogers, P&G, Interac, Indigo, MasterCard, Campbell's, and many more.

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Razvan Anghelidi
Director of IT

Razvan’s IT career spans two decades and two continents.
Upon completing his BSc in Romania, he undertook progressively challenging assignments in software development, systems programming and network administration. After moving to Canada, he led a team of internal and outsourced QA specialists at a system integrator and software development company. Razvan has been a significant force with Signifi working closely with the Sales and Development teams as a Business Analyst, then leading the software QA team, and now supervises the QA, deployment and customer service teams.

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Joey Fleming

VP, Product Development

Joey's career started building complex call centres and digital signage solutions. As a key partner at Signifi, Joey manages the team that designs and builds Signifi’s enterprise platform. His deep understanding of software architecture, hardware integrations, enterprise solutions and low-level software allows Signifi to innovate and create solutions that keep Signifi’s software solutions at the forefront of the industry.

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Michael Harrison
VP, Strategic Accounts

Michael Harrison is Vice President of Strategic Accounts at Signifi Solutions Inc. Offering a diverse IT background along with multiple Industry leading certifications such as MCSA, CompTIA A+, Six Sigma Green Belt, PMP and 18 years of hands-on corporate IT experience. These credentials, accompanied by a professional military-backed work ethic, strong attention to detail, and an ability to produce top-quality results in deadline-driven environments, help support Signifi clients in implementing automation solutions that can transform areas of their business.

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Ian Steinberg
VP Strategy and Sales

Ian has been a pioneer for over 20 years in incubating and deploying disruptive technology solutions to transform industries and capture emerging growth opportunities. He is recognized by clients, partners and C-level executives as a trusted advisor who thinks outside the box, inspires people and brings a unique and energetic perspective to the market. With commercialization, operational and innovation experience across all aspects of the business cycle from IBM to Start-ups, Ian brings a unique understanding of the way business, technology and industry are best joined to enact change and deliver accelerated results. As the Chief Growth Officer, Ian’s leadership is integral to executing and sustaining Signifi’s hypergrowth strategy on a global basis.


passionate

Passionate

We believe in the future of Automated Retail. We invest in cool innovation to create emotional engagement and maximize your sales

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Optimists

There is always a better way to empower our retailers and brand partners through technology. It’s our job to innovate and re-invent retail.

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Diverse

Our management, staff, and customers are diverse. The combined knowledge and views from these cross-cultural backgrounds inspire us to be creative.

Press

6 reasons why food lockers are the way forward

Signifi -  
17 May 2022
Whether you are a quick-service restaurant, fine dining establishment, ghost kitchen, or casual dining, your business needs a strong strategy around food locker solutions. ...

Signifi PPE Vending at airports to ensure safety of all passengers

Signifi -  
20 January 2022
Since the 2020 COVID pandemic outbreak until now, air travel is widely notorious as the main reason behind the exponential growth of this disease and its variants. With that being ...

10 Things You Can Find in Smart Vending Machines

Signifi -  
16 December 2021
Vending machines have grown a lot more sophisticated than your basic pop, candy and playing-card machines. A variety of exciting new products in smart vending machines are taking ...
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